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Welcome To Sendhaus TM: America's Hippest New Climbing Gym
Climbing
|Issue 155
HELLO AND THANK YOU SO MUCH for visiting our newest Sendhaus™ Fitness, Lifestyle, and Climbing Center.
My name is Rain and I’ll be taking you on your mandatory tour of our 130,000-square-foot facility. To begin, I’d like to show you our wall of iPads. Go ahead and use one to fill out a waiver. It only takes 20 minutes. Don’t worry about the emergency contact; just sign the part that says we’re not responsible for any injuries. Then slide your credit card. Yes, this tour costs an additional $5 on top of the $50 day pass. No, it’s not optional.
For a bit of history: This $100 million gym first opened in 2017, roughly six hours ago. We chose this location after a competing climbing-gym chain opened nearby. We assumed they did their due diligence in researching this market, then we opened our gym two blocks away out of spite. Can this market support two gyms? Good question. I’m curious if the market can even support one gym after the climbing bubble bursts. I guess we’ll see.
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