Next Generation Leaders – Argentina - Bizarrap

Elusive hitmaker

- By Moises Mendez II

Bizarrap cultivates an air of mystery, so much so that when he first started gaining popularity, people questioned whether he was a real person. The Argentinian producer and DJ can usually be spotted in the background of his videos, back to the camera, shades obscuring his eyes, giving the flooror, more accurately, the mic-to the artists he invites on the megapopular YouTube music-video series he started four years ago. "What I like most is that people get to know my music," he says.