E-commerce Shines​​​​​​​ Logistics With​​​​​​​ Push

As india speedily takes the shape of a massive e-commerce marketplace, the numerous possibilities are bound to leave customers spoiled for choices. in such scenario, logistics will be widely regarded as a crucial piece of a successful retailer’s business plan.

- Shreya Bhattacharya

As two American giants Walmart and Amazon sweat it out to acquire a significant stake in Indian e-retail major Flipkart, the race underscores the fact that the world is well aware of the big role that the Indian e-commerce sector is going to take in near future. Internet is rapidly making inroads into India’s Tier 2 and Tier 3 cities, where people have limited access to brands but have high aspirations. Be it apparels, electronics or even groceries, all generations are eventually opting to transact online. According to investment bank Morgan Stanley’s report, India’s e-commerce market is expected to reach the gross merchandise value of $200 billion by 2026.

While, the e-commerce sector is all geared up for the cut throat competition ahead, the logistics sector would be a key source of competitive advantage and differentiation for them. A huge shift can, thus be seen in India’s logistics landscape. Unlike the pre-e-commerce era where logistics was largely a push based system with suppliers pushing raw material to manufacturers, who in-turn distribute finished goods to end consumers via distributors and retailers, today e-commerce delivery gets triggered with the customer clicking on the order button. Deliveries are today more time sensitive with stricter SLAs. E-commerce focused logistics service providers have been certainly gaining traction in this backdrop.