Making Hay While It Rains

Express TravelWorld spoke to various tourism and hospitality stakeholders on the plans they have undertaken and the promotional activities that they will conduct during the monsoon season to increase tourist arrivals during the rains and push India as a leading monsoon destination to visit

- Shivasheesh Srivastava & Tanuvi Joe

Turning this lean season into a viable business opportunity, has helped monsoon tourism create its unique niche in the market. There is a segment of travellers who prefer travelling during the rains, hence with the right strategies and implementation, travel agents and tour operators can craft customised monsoon tours and activities to attract tourists from around the world to India. According to reports by several travel agencies and tourism boards in India, domestic tourists have started flooding popular tourism destinations like Kerala, Goa, Maharashtra, Karnataka, Meghalaya including many others.

Identification of monsoon tourism getaways

The mainstream destinations which remain flooded with tourists during the monsoon season are Munnar in Kerala, Khandala in Maharashtra, Ooty in Tamil Nadu, Coorg in Karnataka, Udaipur in Rajasthan, Lonavala and Mahabaleshwar in Maharashtra, Agra in Uttar Pradesh, Goa and the Western Ghats. Some other destinations that are set in beautiful locations are Valley of Flowers in Uttarakhand, Gushaini-Tirthan valley in Himachal Pradesh, Mandu in Madhya Pradesh, Saputara, Dang in Gujarat, Shillong in Meghalaya, Hampi in Karnataka, Kabini in Karnataka, Lansdowne in Uttarakhand, Dudhsagar Falls in Goa and Chandratal Lake in Manali, Himachal Pradesh.