Fun Unlimited @ Novotelimagica

Srinivas Srirangam, general manager, Novotel Imagica Khopoli shares how his property is emerging as an important MICE and destination wedding hotel, contributing significantly in positioning Khopoli as the newest tourism hub in Maharashtra.

- Sudipta Dev

Novotel Imagica Khopoli has just completed a year of operation and the property occupies an important place in positioning Khopoli as an emerging tourism destination in Maharashtra. Srinivas Srirangam, general manager, Novotel Imagica Khopoli, has much to be proud of with 85 per cent occupancy in the first year. “Since the beginning, every month 25 days out of 30, the hotel is sold out,” says Srirangam. While the weekends attract FITs, families and leisure guests, the weekdays see mostly corporate groups and MICE business.

Unique MICE hotel

A significant segment of the MICE crowd are based out of Mumbai. Though the hotel has hosted all India MICE groups, according to Srirangam, the contact points have been the offices in Mumbai or Pune. “We also did some very prestigious events, most of the leading corporates have used us either for team outings or conferences or annual meetings. Many of them have been doing events in city hotels for a long time or other hotels in Lonavala. They enjoy our property as we are part of the Adlabs Imagica theme park. The corporates get an opportunity to have unique evening events in the park also,” he mentions.

Team building activities for corporates are organised both outdoor and indoor, with the help of the property's animation and activities team. “Rather then being a regular hotel for conferencing hotel there is focus on activities, within the hotel and the theme park. We also offer adventure activities like rafting and local site seeing along with stay,” adds Srirangam. Whenever a MICE group comes, the concerned officials in the company sit with the activities manager and a package is designed for them with the activities.