Inspired By Racing, Designed For The City

Montblanc gears up to match the fast pace of metropolitan life with its Urban Racing Spirit collection.

- Asri Jasman

Speed and precision are key to a high-performance racing automobile. It’s in the way the car is designed and constructed— the subtle curvatures, the air-cutting silhouette and the careful consideration of the many factors that affect a user’s experience. The latter is essentially the driver of good design.

Swiss brand Montblanc approaches design in a similar fashion. Renowned for its luxury writing instruments, Montblanc focuses on elevating the user experience element of its creations. Writing has traversed into the digital age thanks to the brand’s revolutionary Augmented Paper. And when it comes to Montblanc’s Italian-made leather goods series, it’s a combination of skill, finesse and style.