Petal Pushers
Verve|August - September 2019
Event designers Amit Lata and Karan Singh Parmar, the duo behind the company Twelve Tomatoes, have successfully transformed many clients’ fantasies into reality with their imaginative floral decor. A curious Zaral Shah gets some answers about how their profession has been altered by the ever-present influence, pressure even, of social media
Zaral Shah
Petal Pushers

The event industry has evolved to a point where the emphasis appears to be on personalisation, by both clients and businesses. How has this affected your approach?

We definitely have seen clients asking for more bespoke options that cater to their specific tastes. We think a lot of it is due to wider exposure owing to travel and the internet. Moreover, there is always a drive to do something authentic. We, however, encourage our clients to personalise only where it will lead to a tangible improvement in their guests’ experience. Otherwise, it is very easy to get carried away and, say, slap your wedding logo or initials on everything, which makes it feel more like a corporate event and, at times, can even come across as a bit distasteful. For us, it’s the little details that matter the most.

What role do social media platforms, Instagram in particular, play in the planning stages?

Instagram is a major influence in design. The art of sharing has allowed people to virtually experience someone else’s reality almost in real time. But, we do covet the true experience of what we see on the screen – be it a pair of shoes someone owns, a restaurant where our favourite actor dined, or the flowers that someone’s loved one sent them. And we save these references on a secret page on Pinterest, or in a folder on Instagram until we have the opportunity to turn them into our realities. It’s good, in a way, that we are able to see what the clients respond to and understand their sensibilities. The only disadvantage is that this can sometimes lead to unreasonable requests.

In addition to what they see on the pages of celebrities and influencers, what do you think guides or affects the choices that people make?

Bu hikaye Verve dergisinin August - September 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Verve dergisinin August - September 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

VERVE DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Making Amends
Verve

Making Amends

This generation’s penchant for thoughtless consumption gets Madhu Jain roiled up, and she wonders if nature is getting its own back for our missteps…

time-read
3 dak  |
April - May 2020
Diamonds With Provenance
Verve

Diamonds With Provenance

In keeping with the company’s commitment to environmental and social responsibility, Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co. and chairman and president at The Tiffany & Co. Foundation, enlightens Shirin Mehta on the efforts that make the jewellery giant an industry leader in transparency

time-read
6 dak  |
April - May 2020
SARTORIAL ECONOMICS
Verve

SARTORIAL ECONOMICS

Sisters Tashi and Tara Mitra demonstrate to Akanksha Pandey how deviating from the mainstream can bend the way we think, live and dress

time-read
10+ dak  |
April - May 2020
NOTES TO SELF
Verve

NOTES TO SELF

An anthropomorphized tiger’s perspective, a viscerally worded futuristic interpretation of loss, a critique of performative activism, a meta reflection on the earth’s crises. Told through different lenses, Janaki Lenin, Indrapramit Das, Keshava Guha and Roshan Ali’s stories — written exclusively for Verve — attempt to make sense of the fraught reality that we exist in today

time-read
10+ dak  |
April - May 2020
The Eternal Optimist
Verve

The Eternal Optimist

As Generation X and xennials grapple with fully transitioning to conscious living, young millennials and Generation Z are leading the charge to reverse human-caused environmental damage. Sahar Mansoor, founder and CEO of the Bengaluru-based zero-waste social enterprise Bare Necessities, has a simple overarching philosophy: consume less and stay positive. Verve gets deeper into the mindset of the action-oriented earth advocate

time-read
10+ dak  |
April - May 2020
Redemption SONGS
Verve

Redemption SONGS

Indian music festivals have been demonstrating a refreshing sense of responsibility in terms of their ecological impact. Interacting with stakeholders who strive to make these large-scale events greener, Akhil Sood investigates the reasons behind the improved attitudes of audiences and the increase in corporate support.

time-read
10+ dak  |
April - May 2020
earth hour
Verve

earth hour

Crafted using nature’s elements, these dials draw inspiration from the many heterogeneous materials and hues around us.Verve turns its lens onto a mesmerising few

time-read
3 dak  |
April - May 2020
THE KIDS ARE ALL RIGHT
Verve

THE KIDS ARE ALL RIGHT

Children are holding adults accountable for both the grim future they are facing and the toll this is taking on their mental health. Madhumita Bhattacharyya initiates conversations with families of young climate activists and observes the extent to which parenting has changed in the face of catastrophe

time-read
6 dak  |
April - May 2020
NATURAL JUSTICE
Verve

NATURAL JUSTICE

Most of us are only just waking up to the urgency of climatic action. When the stakes are so high, what can individual action solve? Mridula Mary Paul, an environmental policy expert, is proof of the tenacity needed to effect systemic change. It’s not glamorous, and the rewards are few and far between, but that doesn’t stop her from aiming big, finds Anandita Bhalerao

time-read
9 dak  |
April - May 2020
Along For The Ride
Verve

Along For The Ride

Navigating Indian streets as a woman is hard enough. But what is it like while riding a bicycle? Bengaluru-based Shreya Dasgupta, a regular cyclist, speaks to five urban women about the pros and cons of this increasingly popular means of transport.

time-read
8 dak  |
April - May 2020