A New Era For Audi

Crafted with an innovative design language, a novel touchscreen operating concept and a systematically electrified drive, the new Audi A8 promises an exhilarating drive experience. A preview of the new beauty from the German auto manufacturer

The new Audi A8 made its world debut at the Audi Summit in Barcelona recently. The Audi A8 is stylistically defining – it signals the dawning of a new design era for the entire brand. The Audi brand is renowned worldwide for sports appeal, lightweight construction and quattro permanent all-wheel drive – and the design of the new A8 conveys these values. The balanced proportions emphasize all four wheels in equal measure. Muscular shapes above the wheel arches give visual expression to the quattro drive. Viewed side-on, the upright front end combined with the gently inclined rear create visual tension. The flagship model proclaims its identity both day and night, drawing on both the striking HD Matrix LED headlights with Audi laser lighting, and the LED light strip combined with OLED technology rear lights. These produce unique light animations as the driver approaches and leaves the car. The range of equipment and materials is extensive, with every detail radiating superlative bespoke quality – from the perforation in the seat upholstery to the electrically opened and closed shutters on the air vents.

The classiest seat in the new Audi flagship model is in the rear right – the optional relaxation seat in the A8 L that comes with four different adjustment options and a footrest. In this seat, the passenger can warm and massage the soles of their feet on a unit with multiple settings incorporated into the back of the front-passenger seat. The new comfort head restraints complete the experience. The rear passengers can also control an array of functions such as ambient lighting, the new HD Matrix reading lights and seat massage, plus make private phone calls, via a separate operating unit. The rear seat remote, with its OLED display as large as a smartphone, is a removable unit housed in the center armrest.