13 Things Serving Up The Sizzle On Plant-Based Meat

Foodie's Things

- Michelle Crouch

1 IF YOU tried veggie burgers years ago and dismissed them as rubbery, flavourless hockey pucks, it's a good time to give meat substitutes another chance. You can find plant-based versions of chicken, pork, sausage, and deli cuts, as well as seafoods such as tuna and shrimp. Newer varieties mimic the look, flavour, and texture of the real thing. Some even "bleed" like meat and give off that signature sizzle as they cook.

2 ACCORDING TO a 2021 Pew Research Center survey, 61 per cent of Indian adults are meat-eaters. But about 41 per cent of Indians restrict their meat consumption in some 20 center way, paving a way for easy conversion to plant-based meat. Though the Indian mock meat market is at a nascent stage, it has been predicted to grow from $30-$40 million in 2021 to $500 million in the next three years, according to a survey conducted by retail broking company Nirmal Bang. This explains the recent mushrooming of several Indian alternative meat brands in the space.

3 CLEARLY PLANTbased proteins aren't just for vegetarians and vegans.Impossible Foods and Beyond Meat-two of the biggest names in the industry-report that more than nine out of 10 of their consumers also eat meat.