How Is Technology Going To Influence Fashion & Lifestyle?

Fashion Industry has transitioned to becoming digital-centric. Most retailers finally sailed through the first stage in ecommerce retailing by setting up visually appealing online versions of stores, integrating payment gateways and offering efficient delivery logistics.

- Myron Braganza

Over the next two years, there are several areas where technology will help ease online discovery and conversions. Technology will make it easy for consumers to go from inspiration to purchase. Customers see a lovely handbag at a party and technology will help them find it. They might like an item but can’t afford it. There will be tools that can help them find something similar and economical.

TECHNOLOGY WILL PROVE ANSWERS FOR QUESTIONS LIKE:

Can I get real-time guidance on creating outfits from individual items? Can we solve the eternal question of “What should I wear today”? Can I get real-time opinions from their friends whether something suits me? Can a fashion guru help style me every day? Work at the intersection of fashion, science and technology is leading to some very interesting possibilities.

HERE IS WHAT YOU NEED TO LOOK OUT FOR-

Visual Search going mainstream (Find me something similar)

Computer vision as a technology is not new in fashion industry, but it is finally going mainstream with heavy weights like Macy’s, Nordstrom, Target and others, using visual search in their apps and websites. Visual search uses color, shape, size and proportions to find similar items. This offers an advantage over keyword matched search, in which results are only as good as the searcher’s ability to describe an item. Retailers are experiencing increased click through and ROI’s are driving rapid adoption of this technology.

‘Fit’ becoming critical (Will this fit me well?)