Bridging The Past, Present And Future

The new Musee Atelier Audemars Piguet is a vision of innovation and a remarkable testament to precision.

- Sonia Kolesnikov-Jessop

Floating yet rooted; functional yet sculptural — the new Musee Atelier Audemars Piguet is a study in contrasts. A tribute to the DNA of the Swiss luxury watchmaker, it perfectly embodies the brand’s free spirit, ceaseless dedication to breaking rules and respect for high craftsmanship.

Designed by Danish architectural firm Bjarke Ingels Group (BIG) and realised by Swiss architecture firm CCHE, Musee Atelier Audemars Piguet’s intertwined spiral-shaped pavilion is a feat of engineering and design. The striking landmark has been skilfully integrated into the hilly landscape of Vallee de Joux in the Jura Mountains, with walls of structural curved glass supporting a landscaped roof, while a wide brass mesh runs along the external surface. Aiding in water collection as well as light and temperature regulation, these features also help fulfil the requirements of the Swiss Minergie certification in terms of energy efficiency and are a testament to Audemars Piguet’s commitment to sustainability.