Mother Of Reinvention

She’s Ditched Perfection For Authenticity And Now Former Studio 10 Co-Host, Jessica Rowe, Tells Paul Ewart Why She Is Living Life On Her Own Terms

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In today’s world of hyper-perfect, painstakingly curated Instagram posts, where we are guilt-tripped by a daily assault of images of ridiculously organised kitchen pantries, fat-free washboard abs, and multi-tasking yummy mummies, Jessica Rowe is an absolute breath of fresh air.

Messy, unfiltered, down-to-earth – and fabulously funny to boot, you can’t help but fall for her easy charm and infectious snort-filled chuckle. And, personality aside, her ‘crap housewife’ social media posts are the ultimate antidote to this slew of Insta-perfect one-upmanship.

“It’s exhausting!” a giggling Jessica groans to Good Health & Wellbeing. “Especially with social media where people present their front-of-house image to the world, you know that filtered ‘Look at us, aren’t we all terrific?’ and ‘Look at our beautiful home and children’. To me, the worst thing you can do is look at that, then compare it with your own life. No-one has it all together. Some people are just better pretenders than others and I’d like to see more of us drop the pretence and artifice. Life is hard enough without pretending that you have to be amazing at something all the time.”

In fact, since Good Health last caught up with Jessica, her mission to champion bad cooking, messy homes, and real-life disasters has grown even stronger. Leaving her co-host gig on Ten’s Studio 10 a year ago, she’s now giving it her all as a full-time ‘crap housewife’.

The accomplished journalist, television presenter, and author has recently released a new book, The Diary of a Crap Housewife, which she hopes will help us all to embrace a perfectly imperfect life.