Deficiencies Are Mainly Due To Lack Of Knowledge On Nutrition

Rohit Shelatkar, VP, Vitabiotics discusses the dismal state of health and healthcare among Indian women, steps that can be taken to improve this situation and the importance of nutritional supplements in a woman's regular diet, in a one-on-one chat with Tarannum Rana

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Meyer has had a good growth trajectory over the years. Can you share any interesting anecdote on the journey so far?

Meyer Organics, founded in 1982, is one of the fastest growing healthcare companies in India. It is the sister company of Vitabiotics, UK’s number one vitamin company in London, founded in 1971. Vitabiotics has a unique portfolio of products at the forefront of scientific developments in key sectors, including nutrition and women’s health, based on clinical research. For close to five decades, Vitabiotics and Meyer have dedicatedly provided the market with innovative and effective products based on sophisticated nutrient technology. We partner with various leading universities around the world for nutritional research and also actively work with many worldwide charities.

Vitabiotics is also the only vitamin company in the world that has won the prestigious Queen’s Award four times, two of which were for Innovation in Vitamin Research for our successful clinical research for Pregnacare and also Perfectil. This product has captured almost 90 per cent of the UK’s market share for pregnancy related products.

Vitabiotics and Meyer are also pioneers of nutrition research as we have always brought new concepts to the market. For example, Meyer was the first company to introduce Magnesium alongside vitamin D3 for calcium absorption, with our launch of the Calcimax range. We were the first company to introduce the right level of folic acid for pregnancy, 400ug, much before the Department of Health of the UK, made the official recommendation for pregnant women. Over the course of our 48-year history, the development of new products at Vitabiotics and Meyer has been fuelled by a fundamental desire to deliver natural healthcare solutions that are safe, effective and relevant to our customers’ needs.