'We Have A Multi-fold Focus And Cater To Different Categories Through Our Channel Partners'

- Prathiba Raju

A leader in digital imaging solutions for healthcare, how Fujifilm caters to the changes in the Indian market for medical devices? What is the growth potential in the Indian market?

In 2007-08, Fujifilm started its direct subsidiary business and dealership network and it has grown since then. We have acquired large base of customers be it hospitals, diagnostic centres, even in tier II and tier III cities. We have a broad bandwidth of customers. Our installation base was 3000 in 2007 and we have more 25,000 installations as of now. Fujifilm is a leader in sales of Computed Radiography (CR) and we are the largest consumers of CR worldwide and has overtaken the US, China and Japan. One fourth of the global production of CR is taken care by India and 50 percent of market share for CR is within the country. With more than 75 years of imaging and clinical expertise in film and thousands of systems installed, Fujifilm is a leading provider of digital X-ray systems. We have a multi-fold focus and cater to different categories through our channel partners in tier II and tier III cities.

How are PPPs working in digital imaging space?

We have a separate team working on PPPs, as it is a specialised business and we have lot of documentation works and tendering process. We have supplied 92 CR machines to the Government of Andhra Pradesh. They were installed even in smaller areas. However, we are yet to receive the payments. The cost has also over run for this project.