It Is Our Social Responsibility To Contribute Towards A Healthy And Progressive India

SBI Life's aim is to help individuals realise and unlock their full potential thus leading to poverty alleviation and economic development of the country. Manjula K, EVP, Chief of HR and Management Services, SBI Life in an interaction with Sanjiv Das reveals more on how SBI Life is trying to build a strong and sustainable community

- Sanjiv Das

What is SBI Life's focus for the healthcare sector?

India enjoys a large demographic dividend which by 2050 will allow us to have a far larger workforce than both the US and Europe combined. Most of this workforce will be required by the organised sector and will be supplied from the middle class.

To make the most of this time-bound opportunity a lot depends on whether or not we are able to help our employable population reach their full potential both in terms of skill training and health.

As things stand, India has one-third of the world’s stunted children making malnutrition the biggest deterrent in our growth story.

As a responsible corporate, SBI Life believes that it is our social responsibility to contribute towards a healthy and progressive India.

While the Government of India (GoI) has implemented some of the large scale programmes such as National Health Protection Scheme, Ayushman Bharat and Integrated Child Development Scheme (ICDS) to tackle the grave issue of malnutrition, SBI Life believes in augmenting these government initiatives to bring about a holistic development of the communities we operate in.

This approach helps us to align our focus on strengthening government’s existing and promising projects and avoid unnecessary duplication of national efforts.

Ultimately, our aim is to help individuals realise and unlock their full potential thus leading to poverty alleviation and economic development of the country.

Tell us about the healthcare CSR initiatives undertaken by SBI Life?

Under healthcare, primarily, SBI Life is complementing GoI's ICDS programme through our intervention in villages of Madhya Pradesh (MP) and Rajasthan. The focus here is on maternal and child health during the first 1000-days.