A SET OF THREE

Following its long-awaited debut in 2021, Gucci marks 50 years of Gucci Swiss Timepieces with a second iteration at the fairground-inspired Gucci Wonderland event in Geneva.

- John Ng

Having shown the world its innovative watchmaking proposition of merging Swiss technological excellence with the finest in Italian luxury design half a century ago, this year, Gucci marks 50 years of Swiss-made timepieces with a second high watchmaking collection, unveiled at Watches and Wonders Geneva 2022. Make no mistake, though: it’d be simple to opt to send press releases or merely spotlight the timepieces from a predictable showroom setting, but that isn’t Gucci – especially for a momentous occasion such as a 50th anniversary. How about a fun-filled event? That’s more like it, we say!