A Breakthrough Innovation In Hair Colour

Having spent a good portion of his 29 years with Goldwell in Asia, Stefan Niese, Goldwell Head of Regional Education is a familiar face to the hair industry in Singapore. These days, however, Stefan is also looking after Europe and America, so we were delighted to catch Stefan on one of his rare visits to Singapore in late May as he shed light on Goldwell’s exciting launch of the new @Pure Pigments, a breakthrough in hair colour technology.

- Melissa De Souza

Tell us about your recent trip to Singapore.

I’ve recently spent a few days in Singapore where we had training for the Asian team on different topics. One of these included our new @Pure Pigments, which we will be launching in Asia in July. I would say that this is the most advanced and unique product in recent years. @Pure Pigments is the result of a close collaboration with Fujifilm, a company that has a lot of experience with dyes for films, while we have a lot of knowledge on hair dyes.

Do share with us the technology behind @Pure Pigments.

The foundation of this breakthrough innovation is the HD 3 Dye Technology – a completely new generation of direct dye molecules inspired by high definition photographic dyes. The HD 3 Dye Technology creates long-lasting and multi-dimensional colour results for unique light reflections and extreme shine from all angles.

What exactly can @Pure Pigments offer?