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The Denim Discourse

Apparel

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December 2016

Bindu Gopal Rao profiles some of the popular denim brands in the market, today.

The Denim Discourse

Denim is a much-favoured revolutionary fabric, spreading its flavour across India. The retail revolution in the country is fuelling the growth of the denim fabric, taking it to tier I, II, III towns and cities. Consumers have begun to understand that denim offers value for money— along with fashion and style quotient—while maintaining versatility in the products. Denim is becoming a staple product for every wardrobe, despite India having one of the lowest per capita consumptions in the world that offers far more opportunities. The denim industry in India is managing healthy growth rate of 15-18 per cent, per annum.

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