LENZING UNVEILS PIONEERING TENCEL™ MODAL FIBER WITH INDIGO COLOR TECHNOLOGY TO HELP ELEVATE SUSTAINABILITY IN THE DENIM INDUSTRY

TENCEL™ branded modal fiber with Indigo Color technology uses a one-step spun-dyeing process to deliver indigo color whilst using substantially fewer resources. TENCEL™ Modal fibers with Indigo Color technology are awarded with the EU Ecolabel for meeting high environmental standards.

COMFORTABLE, STYLISH APPAREL

KEEP IT CASUAL WITH SPORTO’S

ADIDAS ORIGINALS CELEBRATES THE LAUNCH OF ITS NEW STORE IN THE FASHION FORWARD CITY OF CHANDIGARH

A cool new hood for Chandigarh’s sneakerheads and fashion enthusiasts that brings to them the latest drops from the street-wear giant.

HOUSE OF ANITA DONGRE

Unveils Spring-Summer 21 Collection Featuring TENCEL™ Fibres

HOW THE JEWELRY INDUSTRY IS RIDING THE NEW NORMAL

Technology, particularly social media, has also played a crucial role in helping the gems and jewellery industry to regain what it lost in the year since the pandemic. Many companies have taken a leap of faith by continuing to power on with their businesses along with their partners and consumers, using the digital platform to bridge the gap between the real and physical world as seamlessly as they can…

ADIDAS ORIGINALS - LAUNCHES FIRST COMPANY-OWNED EBO IN AMBIENCE MALL, GURUGRAM

The store gives each streetwear fan the access to the brand’s most exclusive drops, coolest collaborations like the Yeezy, exclusive collaborations with Sean Wotherspoon, Pharrell Williams, Beyonce, Disney and more global creators

NEXT-GEN INNOVATIONS IN ANTI-MICROBIAL TEXTILE AND APPAREL

Sciessent and Huntsman Textile Effects will be jointly promoting three innovative Sciessent technologies—each recognized for its effectiveness and safety.

RITU KUMAR LAUNCHES AFFORDABLE DESIGNER WEAR BRAND, AARK

After introducing the world to the modern and stylish Label Ritu Kumar and the distinctive Ritu Kumar Home, Amrish Kumar, Managing Director and Creative Director of Ritu Kumar, has launched a new brand, aarké. Rooted in tradition fused with a modern spirit aarké – which was launched on 24th March 2021 – is for any woman who dresses with Indian sensibilities.

NYKAA FASHION EXPANDS INTO ATHLEISURE CATEGORY WITH NYKD ALL DAY

Nykd by Nykaa, the lingerie and sleepwear brand from Nykaa Fashion, announced the launch of Nykd All Day, a fashion sub-brand for women featuring Athleisure, Leisure, and Activewear. Through this expansion, the multi-brand fashion e-commerce platform aims to introduce clothing that focuses on comfort and inclusivity and can seamlessly transition from at-home wear to stepping-out attire as per the dictates of the hybrid work model of today.

ASICS EXPANDS RETAIL CONCEPT IN INDIA WITH A NEW STORE IN ORION MALL

ASICS, the true sport performance brand, further strengthens its retail footprint in India with the launch of its new store in Orion Mall, Bengaluru. Spread over a total retail space of 1035 square feet, ASICS Orion Mall, Bengaluru promises a vibrant and immersive shopping experience in the area, showcasing the brand’s entire running and training collection alongside sports style and performance categories.

ARRIVAL OF MEN'S PREMIUM LOUNGEWEAR ERA

Formal wear and jeans took a backseat in the wardrobe and the demand for items suitable for working comfortably from home saw an unprecedented surge. An April 2020 report by management consultants Wazir Advisors had predicted that loungewear will be one of the first categories to recover from the economic impact of the lockdown.

ACTION STATIONS: SPORTSWEAR RIDES RISING DEMAND WAVE

A demand surge than took off in 2019-20 looks set to continue as India enters a second season of pandemic-driven uncertainty, disruption and at-home fitness fixes

Union Budget 2021: A Positive Calls For Indian Textile & Apparel Sector?

The Union Budget 2021-22 presented by finance minister Nirmala Sitharaman has announced the initiation of a slew of schemes for the Indian fashion value chain and it was mostly met with warm response by industry stalwarts.

SPRING-SUMMER 2021 MAISON MARGIELA X REEBOK C SSIC LEATHER TABI BIANCHETTO

The style is created in nappa leather with an EVA sole. It is made in hand-painted white coating on a black leather base – the signature ‘Bianchetto’ technique of Maison Margiela, which purposely chips with wear.

TUMI

LEADS INNOVATION IN TRAVEL LIFESTYLE WITH THE LUNCH OF FIRST VIRTUAL STORE

ROYAL ENFIELD INTRODUCES MAKE-IT-YOURS INITIATIVE ON APPAREL

For decades, Royal Enfield motorcycles have been a canvas for customization and personalization, as riding enthusiasts, artists, and customizers across the world have customised their Royal Enfields to reflect their own unique personalities, truly making it their own. Inspired by this, Royal Enfield introduced the Make It Yours initiative - MiY, an inventive and unique motorcycle personalization tool, along with the Royal Enfield Meteor 350.

WGSN: “ LOUNGEWEAR WON'T STAY STILL, IT IS EVOLVING AND ELEMENTS OF IT WILL BECOME A CORE CATEGORY.”

In an exclusive interview, IMAGES Business of Fashion talks to Francesca Muston, Vice President, Fashion, WSGN about the evolving loungewear market and its relevance in the near future.

MAKE VALENTINE'S DAY SPECIAL WITH GIFTS FOR LIFE BY ECO TASAR

This Valentine’s Day, wrap your loved ones in exquisite Indian weaves from Eco Tasar, an epitome of quality and style for the last 20 years. Specializing in hand-woven products, Eco Tasar is an eco-friendly brand with Zero carbon footprints and years of expertise and experience.

WORK FROM HOME ESSENTIALS: BRANDS & RETAILERS REVEAL COMFORT & UTILITY ARE ON TOP OF CONSUMERS' MINDS

A detailed look at why categories like casual wear, loungewear, athleisure, nightwear, etc., have witnessed unprecedented demand since the pandemic forced people to work from home.

FASHION FOR GOOD CONSORTIUM PILOTS RESOURCE EFFICIENT COTTON FARMING

Cotton makes up nearly 30% of global textile production, yet accounts for 24% of global insecticide use and being a water-intensive crop, can require up to 10,000 liters of water per kilogram in its cultivation. Innovation in cotton farming practices is greatly needed to reduce pesticide, land and water use.

BED AND BEDDING CO. LAUNCHES STORES FOR ALL BEDDING SOLUTIONS

In sync with the changing needs and preferences of consumers, Bed and Bedding Co., India’s first exclusive mattress retailing chain, has unveiled multi-brand stores in Pune for the true connoisseurs of rejuvenating sleep experience. These Bed and Bedding stores cum experience centers not only offer a variety of mattresses and beddings from all the top-selling brands of India and America, but they also offer the buyers the most compelling opportunity to get real-time assessment of the customization they should look for.

Fashion E-Commerce In 2021 & Beyond

As we inch towards recovery after a year in which the fashion industry recorded nethermost economic profits - an estimated dip of 90% compared to the profits made in the year 2019, there is an imperative for players in the fashion industry to make swift decisions and to go after the silver lining appearing through the dark clouds of 2020.

HOW SUSTAINABLE IS THE FUTURE OF SUSTAINABILITY?

With customers becoming more conscious of the impact of the brands they buy on the Earth, brands are expediting their attempts to appeal to the ever-growing and evolving market…

SPORTO - UNCHES NEW SHOPPABLE CHRISTMAS CATALOGUE

Christmas is called the season of giving and at Sporto we love gifting as much as anyone else. That’s why at Sporto we have an exciting list of pocket-friendly gifting ideas for you this Christmas. Check out this fantastic collection and make your gifting very, very merry this Christmas.

THOUGHTFULLY FASHIONABLE

As the notion of fashion continues to evolve rapidly, we take a look at how LIVA’s promise to comfort sustainability and wearer confidence makes it the ideal future of fashion.

REEBOK - REVEALS [REE]CYCLED C SSIC LEATHER LEGACY IN NEW “WRITE YOUR LEGACY” CAMPAIGN

In honor of the [Ree]Cycled Classic Leather Legacy and Legacy 83, Reebok reveals its second iteration of the “Write Your Legacy” campaign.

SHAZE - UNCHES NEW COLLECTION WITH KEEN EYE ON FINESSE & CRAFTSMANSHIP

Each creation is handpicked with a keen eye on subtlety, finesse, craftsmanship and uniqueness to keep up with the demands of Shazé’s connoisseur clientele.

Easybuy - CONTINUES AGGRESSIVE EXPANSION SPREE

SET TO REACH 100TH STORE MILESTONE SOON

FASHION RETAILERS USE ANTI-VIRAL TECHNOLOGY FOR FABRIC TO PREVENT COVID

Only a handful of retailers in India have been bold enough to adopt this dynamic solution to provide an enriching shopping experience to their consumers. IMAGES Business of Fashion brings you a list of retailers and the innovations they have introduced…

Brands in India 2021

Brands in India 2021