Off-the-shelf culture is losing ground as customisation of products is gaining momentum. Here’s an insight into how brands are rethinking beauty, finds Shruti Shukla.
Gone are the days when a bright complexion, light eyes and waif-like figures were regarded as the only standard measures of beauty. The paradigm shift is now towards an all-encompassing structure, which celebrates individuality. People are finally waking upto the fact that not everyone has the same skin, hair, or body type, and that need to be taken care of differently. Accepting diversity and enhancing what makes each person unique, has given rise to one of the biggest trends of the decade—beauty customisation.
An increasing number of brands are promoting inclusivity in order to cater to a larger audience while also garnering best results through a personalised approach. CEO of SkinKraft Chaitanya Nallan believes, one in three women will move towards customised products by 2025. “A confluence of three significant trends: Mass internet adoption, enabling feedback loops and user input, AI-enabled understanding of ingredient effectiveness, and modern manufacturing technologies will cause a major shift in the market. Mass-produced products will exit, making way for customised products in the hair, skin, and beauty segments. This will simplify consumers’ choices and end the unrewarding cycle of experimentation,” she states.
Understanding custom care
Bu hikaye Femina dergisinin Femina Volume 60 Number 17 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Femina dergisinin Femina Volume 60 Number 17 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
Productivity Tips To Stay Focused
Make the most of your time with productivity tips for a focused workday in a hectic schedule.
Check The Health Of Your Wealth
Kalwyna Rathod shares tips for women to build financial wellness
How's Your Aura Doing Today?
Do you have a positively-charged aura? Prachi Rijhwani helps you find out
AGAINST ALL ODDS
SAIKA ISHAQUE's cricketing journey is a remarkable story of resilience, determination, and triumph against adversity, writes Kayal Arivalan
MASTERING THE ART OF TEACHING
DR SANGHAMITRA BUDDHAPRIYA talks to Ravina M Sachdev about her many accomplishments and her inspiration to become a professor
ART ATTACK
KANIKA RANKA ADANI, founder of The Studio Project, talks to Ravina M Sachdev about turning her passion into her profession
GLOBAL CRAVINGS
PLAKA in Bengaluru promises an exceptional dining experience for casual dining enthusiasts eager to explore international cuisines
TAKE A BREAK IN GANGTOK
Nestled amid the breathtaking landscapes of the Eastern Himalayas, Gangtok is a serene choice for your summer vacation
NOURISHING THE NEW MOTHER
The right nutrition can help new mothers recover and feel stronger.
QUIT RIGHT
Pratyasha Sarkar shares ways to quit your job without burning your bridges