The Dynamic Duo Behind Broad City On How To Provoke the Right Reaction
Fast Company|April 2016

Broad City creators and stars Abbi Jacobson and Ilana Glazer talk about finding a common voice - and always pushing the limits.

KC Ifeanyi
The Dynamic Duo Behind Broad City On How To Provoke the Right Reaction

You two met as improv students at the Upright Citizens Brigade’s training center, created Broad City as a web series in 2006, and cranked out 34 episodes before the show was picked up by Comedy Central. Is anything lost when you transition from a personal project to something bigger?

Ilana Glazer: We’re really lucky that Comedy Central shared our vision and nurtured our creativity. They never put our balls in a vise. I think other networks are catching on. 

Abbi Jacobson: Yeah, they’re realizing that they need to trust [content creators] more or else [shows] get canceled. Stuff gets canceled constantly because [networks] are trying to fit something into a box that they think [people] want, but it doesn’t work—nobody watches it.

There are so many entertainers on YouTube trying to get an ounce of the fame you’ve both achieved. How were you able to get noticed?

AJ: We took [the web series] so seriously. I didn’t know what to do after three or four years of day jobs and trying to do comedy at night. So when we started this, we both sortof duct taped ourselves together. Like, “We’re doing it!” We latched onto it so hard.

IG: No matter what, if you focus your energy on building momentum, you will be rewarded in anything: in a friendship, in a romantic relationship, in volunteer work— anything you do. That’s been the most maturing experience, seeing how time works: You put your time and energy into something and it comes out the other end.

AJ: You can’t just be funny—you have to be strategic.

Bu hikaye Fast Company dergisinin April 2016 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

Bu hikaye Fast Company dergisinin April 2016 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

FAST COMPANY DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
The World's 50 Most Innovative Companies - CAMPUS
Fast Company

The World's 50 Most Innovative Companies - CAMPUS

FOR CREATING A NATIONAL ONLINE COMMUNITY COLLEGE

time-read
2 dak  |
March - April 2024
The World's 50 Most Innovative Companies - SOL DE JANEIRO
Fast Company

The World's 50 Most Innovative Companies - SOL DE JANEIRO

FOR DROPPING NEW FRAGRANCES AT AN INTOXICATING PACE

time-read
1 min  |
March - April 2024
The World's 50 Most Innovative Companies - VANTA
Fast Company

The World's 50 Most Innovative Companies - VANTA

FOR OFFER ING STARTUPS TOOLS TO TRUST BUT VERIFYIN THE AGE OF AI

time-read
2 dak  |
March - April 2024
The World's 50 Most Innovative Companies - PERPLEXITY
Fast Company

The World's 50 Most Innovative Companies - PERPLEXITY

FOR LOCATING THE ANSWER TO THE PERENNIAL PROBLEMS OF WEB SEARCH

time-read
1 min  |
March - April 2024
The World's 50 Most Innovative Companies -  THE POWER BROKER
Fast Company

The World's 50 Most Innovative Companies - THE POWER BROKER

ITS CHIPS SPARKED THE AI REVOLUTION. NOW NVIDIA IS PUTTING THE TECH TO WORK ACROSS INDUSTRIES.

time-read
5 dak  |
March - April 2024
The World's 50 Most Innovative Companies - NATIONAL WOMEN'S SOCCER LEAGUE
Fast Company

The World's 50 Most Innovative Companies - NATIONAL WOMEN'S SOCCER LEAGUE

FOR RESETTING THE VALUE OF WOMEN'S SPORTS

time-read
2 dak  |
March - April 2024
08 FOR WHOM THE BELL TOLLS
Fast Company

08 FOR WHOM THE BELL TOLLS

WITH A NEW CEO BEHIND THE COUNTER. TACO BELL IS FOLLOWING A FRESH STRATEGY FOR GLOBAL CULTURAL DOMINATION. ONE TACO TUESDAY AT A TIME.

time-read
10+ dak  |
March - April 2024
Reimagining the ways we work and meet
Fast Company

Reimagining the ways we work and meet

As business leaders rethink their real estate footprint, they're embracing smaller, high-quality, amenity-rich spaces that are more focused on human connection.” In other words, Convene.

time-read
2 dak  |
March - April 2024
10 Trend
Fast Company

10 Trend

From the Most Innovative Companies | Plus 606 Honorees From Advertising to Video

time-read
10+ dak  |
March - April 2024
The World's 50 Most Innovative Companies
Fast Company

The World's 50 Most Innovative Companies

"The 1920s, water went into a generator, and DC Power came out. Now electrons go into a generator, and intelligence comes out."

time-read
10+ dak  |
March - April 2024