Blade Runner

He’s said to charge $2,000 for a cut, his technique takes up to three years to master, and his recently opened salon here seats just six. Karen Tee fi nds out what’s behind celebrity hairstylist Rossano Ferretti’s Midas touch.

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There is “Method” to his madness

What warrants the price of a personal cut by Ferretti, which Forbes reports to be US$1,500 (S$2,020)? For the 57-year-old Italian, it’s “The Method”, a hair-cutting technique that he and his sister Lorenza invented in 1994.

What he dubs an “invisible cut” for looking soft and not raw – the way freshly shorn tresses sometimes do – was game-changing, as designer cuts then were more choppy and stylised (think Vidal Sassoon’s angular lines). “The goal was to create a haircut without geometry and seeing the cut of the scissors,” he says. “I just wanted to see the natural fall of the hair.”

What customers get are lush, full locks that fall according to their natural waves (think bouncy “rich girl” hair) – how he believes one’s crowning glory should look. It might also explain his megastar clientele (Jennifer Lawrence, Kate Middleton, Angelina Jolie) and stable of 20 salons in luxury destinations like Beverly Hills, Monaco and the Maldives.

He invented and patented his scissors