Elderly, Conservatives Shared More Facebook Fakery In 2016

Sharing false information on Facebook is old.

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People over 65 and ultra conservatives shared about seven times more fake information masquerading as news on the social media site than younger adults, moderates and super liberals during the 2016 election season, a new study finds.

The first major study to look at who is sharing links from debunked sites finds that not many people are doing it. On average only 8.5 percent of those studied — about 1 person out of 12 — shared false information during the 2016 campaign, according to the study in Wednesday’s journal Science Advances. But those doing it tend to be older and more conservative.

“For something to be viral you’ve got to know who shares it,” said study co-author Jonathan Nagler, a politics professor and co-director of the Social Media and Political Participation Lab at New York University. “Wow, old people are much more likely than young people to do this.”

Facebook and other social media companies were caught off guard in 2016 when Russian agents exploited their platforms to meddle with the U.S. presidential election by spreading fake news, impersonating Americans and running targeted advertisements to try to sway votes. Since then, the companies have thrown millions of dollars and thousands of people into fighting false information.

Researchers at Princeton University and NYU in 2016 interviewed 2,711 people who used Facebook. Of those, nearly half agreed to share all their postings with the professors.