When British businessman Gerald Ratner, chief executive of a high street chain of jewellers, stood up to address the London business community in 1991, he had little idea that the next few minutes would wipe £500 million off the value of his company.
By candidly criticising the quality of goods sold at his shops, Ratner prompted a mass consumer boycott and secured his own place in the pages of marketing textbooks for a generation – a case study on how to destroy a brand in seconds.
While CEOs may be more media savvy today, the risks to a brand’s reputation have never been higher. And top of the list of risks is cybersecurity – a disruptive force. Cybercrime is now a $600 billion problem globally, and showing no signs of abating. The right security keeps your business running, helps ensure customer trust, and avoids scrutiny by government, media, and other organisations. But poor security can wreak devastation on your firm’s standing, its operations and finances.
A data breach significantly damages a brand’s reputation, resulting in stock prices dropping an average of five percent and increasing customer churn by seven percent, according to a 2017 Centrify study. The biggest costs, however, are associated with lost business, estimated at up to $110 million.
As we’ve seen from recent headlines over data breaches, consumers are no longer willing to stand by and watch companies recklessly handle their personal information.
Bu hikaye Security Advisor Middle East dergisinin April 2019 sayısından alınmıştır.
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Bu hikaye Security Advisor Middle East dergisinin April 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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KASPERSKY SHEDS LIGHT ON THE RANSOMWARE ECOSYSTEM
Ransomware is on the tip of everyone’s tongue every time businesses discuss cyber threats they are likely to face in 2021.
GAJSHIELD: ENABLING CONTEXTUAL VISIBILITY FOR OPTIMUM DATA PROTECTION
HARRISON ALBERT, REGIONAL DIRECTOR, D-LINK MIDDLE EAST AND AFRICA, TELLS SECURITY ADVISOR MIDDLE EAST HOW GAJSHIELD’S CONTEXT-BASED APPROACH TO SECURITY HELPS ORGANISATIONS FIND ANOMALIES, REDUCE FALSE ALARM AND PREVENT INTENTIONAL & UNINTENTIONAL DATA EXPLOITATION.
THALES ANNOUNCES NEW SOLUTIONS TO HELP OGANISATIONS DISCOVER, PROTECT AND CONTROL SENSITIVE DATA IN MULTICLOUD ENVIRONMENTS
THALES HAS ANNOUNCED NEW DATA PROTECTION SOLUTIONS FOR GOOGLE CLOUD, MICROSOFT AZURE, AND AMAZON WEB SERVICES, SOLIDIFYING ITS ROLE AS A TRUSTED THIRD PARTY FOR MULTI-CLOUD DATA SECURITY.
RANSOMWARE RECOVERY COST FOR UAE IN 2021 IS $517,961: SOPHOS SURVEY
THE SURVEY POLLED 5,400 IT DECISION MAKERS IN MID-SIZED ORGANISATIONS IN 30 COUNTRIES ACROSS EUROPE, THE AMERICAS, ASIA-PACIFIC & CENTRAL ASIA, THE MIDDLE EAST, AND AFRICA.
OVERCOMING THE CYBER-PANDEMIC
ABHIJIT MAHADIK, DIRECTOR, CYBERSECURITY & INFRASTRUCTURE – UAE & KSA, RAQMIYAT SPEAKS TO SAME ABOUT THE EVOLVING CYBERSECURITY LANDSCAPE, THE THREATS ORGANISATIONS NEED TO WATCH OUT FOR AND HOW THE SECURITY PRIORITIES OF ORGANISATIONS HAVE SHIFTED SINCE THE PANDEMIC LAST YEAR.
FORTINET: MAKING A MARK @ GISEC
ALAIN PENEL, REGIONAL VICE-PRESIDENT, MIDDLE EAST & PAKISTAN AT FORTINET, EXPLAINS WHAT IT MEANS TO BE A PART OF GISEC THIS YEAR AND HOW FORTINET’S CUTTING-EDGE SOLUTIONS CONTINUE TO PROVIDE MAXIMUM PROTECTION AGAINST CYBERTHREATS AND ATTACKS.
ANATOMY OF AN OT ATTACK
MAHER JADALLAH, SENIOR DIRECTOR - MIDDLE EAST & NORTH AFRICA AT TENABLE, DISCUSSES HOW, INSTEAD OF DEFENDING AGAINST AN ATTACK IN PROGRESS, A MORE SUSTAINABLE APPROACH WOULD BE ONE OF PREVENTION – OF ORGANISATIONS DOING A BETTER JOB OF UNDERSTANDING THEIR SYSTEMS, WHERE AND HOW THOSE SYSTEMS MAY BE EXPOSED, AND PRIORITISING THE THINGS THEY NEED TO PROTECT THESE SYSTEMS.
MICRO FOCUS: OFFERING DRAMA-FREE IT WITH OPTIC
TOUFIC DERBASS, MANAGING DIRECTOR MICRO FOCUS MIDDLE EAST & AFRICA, DISCUSSES HOW THE LATEST IT PLATFORM FROM MICRO FOCUS OFFERS UNIFIED INTERFACE AND & EXPANDED INTEGRATION CAPABILITIES.
COPING WITH THE NEW NORMAL
HUSNI HAMMOUD, MANAGING DIRECTOR - ESET ME, BARRACUDA NETWORKS, IVANTI (PART OF MIDIS GROUP), TELLS SECURITY ADVISOR HOW THE CHALLENGES OF THE LAST ONE YEAR HAVE CHANGED THE BUSINESS LANDSCAPE AND HOW ORGANISATIONS ARE NAVIGATING NEW TRENDS.
AN IN-DEPTH DEFENCE STRATEGY
WERNO GEVERS, REGIONAL MANAGER, MIMECAST MIDDLE EAST, DISCUSSES HOW WHEN IT COMES TO EMAIL SECURITY, IT IS NECESSARY FOR SECURITY PROFESSIONALS TO EVOLVE FROM A PERIMETER-BASED DISCIPLINE TO A MORE PERVASIVE ONE.