"Coco Stores Are Critical For Our Offline Strategy"

Will Yang, OPPO’s Brand Director shares strategies insights, trends and plans for the Chinese brand in the Indian market

- Anushruti Singh

What are some of the key focus areas for OPPO in india? What will be your market share currently in india?

While we have constantly worked on our camera phone technology for years now, we are still a young and youthful company. OPPO is devoted to young consumers and we strongly aim at giving better experience to our users and that has always been our major focus in India. In 2017, we’ll continue to focus on providing the best camera phone, especially with best selfie-taking experience in India.

Please share your plans on enhancing your channels and distribution in india.

Currently we’ll continue to focus on the offline market and build further connect with consumers all over India to provide consumers a first-hand experience of mobile devices, choice and offerings. And we aim to build 550 service centers to enhance the after-sales services to cover all regions among India. Meanwhile, we develop the online presence just to ensure that people can buy our product in online channels once they want.

What is the strategy behind OPPO Mobiles being the main holding company in india, the actual operations — right from import of handsets to local distribution, marketing, sales and after-sales service — are handled by independent companies, or ‘agents’ with one each for a state or a region. These agents function as independent companies, with separate profit and loss accounts, sales targets and budgets? Does this give an advantage over normal distribution model?