How We Built Verity Studios

Outpost and Michael Vestergaard tell how they created a flock of virtual drones for a creator of spectacular live events.

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Led by founder and entrepreneur Raffaello D’Andrea, Verity Studios (veritystudios.com) offers ground-breaking autonomous drone technology in live entertainment around the world. With more than 30,000 completed flights so far, its drones have toured with Metallica, been on Broadway with Cirque du Soleil and been part of the New York Knicks season opener at Madison Square Garden. Committed to the belief that drones can transform the live event experience, Verity needed a site to showcase its technology and services. Enter Outpost (discoveroutpost.com) and creative technologist Michael Vestergaard with some attentiongrabbing ideas.

What were Verity’s requirements for this project?

CW: What Verity creates is truly groundbreaking and – to do that justice – the new website needed to be a true digital expression of the company and the services they offer.

The main requirement they had was to capture the ‘wow factor’ that comes from their shows. In order to achieve this, we had to make sure the user experience was as immersive, rich and as dynamic as possible – while at the same time being robust enough to accommodate the short- and long-term commercial objectives of the company. The site also had to act as the main recruitment and sales tool for the business – bringing this all together in a seamless experience was quite a challenge.

How did Outpost get involved?