NEW AGE CINEMA, NEW AGE PERCEPTION

INDEED, THE PANDEMIC HAS USHERED IN A WAVE OF REVOLUTIONARY NEW THOUGHT, CHANGING MINDSET AND UNIQUE CONCEPTS IN BOLLYWOOD, TURNING IT ALMOST TOPSYTURVY. SUMITA CHAKRABORTY AND ARUSHI DUSAJ TAKE A DEEPER LOOK AT THIS HAT KE CINEMATIC REVOLUTION IN BOLLYWOOD.

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It's indeed a brave new world. The pandemic and the global lockdown aftermath that ensued changed the world, but the severest affected was definitely the glitzy world of cinema. With theatres closing down and OTT platforms emerging as a supreme entertainment source, everything has indeed gone topsy-turvy – from audience choices that have gone through a sea of changes, to box office numbers that have gone on a rollercoaster ride.

And though theatres have opened up again, the old order changeth for the new and the audience has shown its utter contempt for the typical masala fare of the Bollywood of old and has opted for eclectic content that can break, make or redefine society.

Of course, the worst hit are superstars like Salman Khan, Akshay Kumar or even Shah Rukh Khan who could in the past make the box office sing to their tunes, they have now found themselves getting out for a duck thanks to poor box office numbers. Brilliant actors like Manoj Bajpayee, Ayushmann Khurrana, Pankaj Tripathi, Rajkummar Rao instead are now being hailed as new-age box office winners.

WITH THEATRES CLOSING DOWN AND OTT PLATFORMS EMERGING AS A SUPREME ENTERTAINMENT SOURCE, EVERYTHING HAS INDEED GONE TOPSY-TURVY - FROM AUDIENCE CHOICES THAT HAVE GONE THROUGH A SEA OF CHANGES, TO BOX OFFICE NUMBERS THAT HAVE GONE ON A ROLLERCOASTER RIDE.

DEEPIKA CANDIDLY CONFESSES THAT GEHRAIYAAN WAS A 'BIT DIFFICULT FOR THE FAMILY TO DIGEST.