How Pixar Changed The Face Of Animation

As Incredibles 2 sets new global records, how does Disney’s hit factory keep doing it?

- Boyd Hilton

Incredibles 2 opened in US cinemas a few weeks ago and made $182.7million in its first weekend – the best opening for an animated feature of all time. Before it has even reached UK cinemas, the sequel’s global box offce has already surpassed the entire run of the original film in 2004. If proof was needed that the Pixar Studio is still on top of the world, the stunning success of Incredibles 2 is most definitely it. So, exactly how does Pixar do it?

TALKING TOYS

The Pixar story really begins in 1986, when then-Apple boss Steve Jobs bought a majority shareholding in the company, which was created back in 1974, with the purpose of making the world’s first computer-animated film. Before this, animated movies were all meticulously hand-drawn by humans, which took years.