Dating Success, Now In A Tube

We try out the Estée Lauder ‘marriage lipstick’ that’s said to be able to get you a husband within a year.

- Yip Jieying

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Finding The One is notoriously tricky, but according to a bizarre Japanese beauty myth that has been making its rounds online, it can be as simple as applying the right shade of lipstick. Specifically, a Japan exclusive Estée Lauder lippie from their Pure Colour Crystal range. And not just in any ol’ colour: there is only one shade called Crystal Baby Crème that’s said to work. It costs 3,000 yen ($37) each and is widely sold out due to overwhelming demand.

The viral myth started when Japanese make-up fans started posting reviews of the lipstick on online beauty forums, with some claiming that wearing the lippie had helped them get hitched within a year. Some Japanese reviews, which we ran through Google Translate, gave us, er, these Japlish testimonials: “I’m around 40 and am hoping to get married. I’ve had to invest a lot in clothes and make-up. I read that this lipstick gives people the highest success rate of getting married. Of course I bought it. So now I’ve been on six dates with a guy 17 years younger whom I met at a party. I wonder how things will turn out with him. Hopefully I’ll have something good to report. Thank you for this great product,” shares one user.