Connectivity is at the heart of OTT’s success. India has witnessed enormous growth in broadband subscribers, from 550 million in February 2019 to 765 million in February 2021. However, the average mobile internet download speeds in India (17.77 Mbps) is far behind the global average of 55.07 Mbps, as of July 2021. Having said that, we all know that 5G data speed is expected to be around 10 Gbps, which will not only make for a rich user experience, but also revolutionize the content available online.
The roll-out of 5G networks would entail heavy investments in the form of Capex and spectrum. Telcos would make their ROI calculations based on use cases, which will thrive using the faster speed, higher bandwidth, and low latency offered by 5G. Over The Top (OTT) services, including streaming video, audio, and gaming, will provide many such use cases. OTT streaming services have grown significantly during the pandemic compared with preceding years. While the sector was riding on the back of strong socio-economic and demographic factors, the pandemic proved to be a catalyst, propelling the sector forward with its paid subscriber base growing 35% since early 2020. The OTT industry – video and audio – in India is expected to grow nine-fold between 2021 and 2027, making it the fastest-growing OTT market in the world.
Bu hikaye Voice and Data dergisinin Seotember 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Voice and Data dergisinin Seotember 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
Navigating Social Media Risks With AI
Amidst the complexities of social media, harness the power of Al to protect privacy, enhance mental health, and combat misinformation effectively
V&D leadership forum explores the future of a connected world
The TLF was attended by 250+ technology and business decision-makers and policymakers across the communication and broadcasting sector
Data, chips, and India's AI mission
The Rs-10,372-crore initiative seeks to position the country as a global Al powerhouse, enhancing its capacity for research and innovation
Where jellyfishes work better than whales
Edge Distributed Computing is revolutionising Supercomputing, offering agility, cost-effectiveness, and real-time decision-making
The unexpected shift
Disillusioned from the Cloud, more organisations are now looking at cost-effective, secure prefab containerised Edge Data Centres for business agility
The Silicon game: Reaping 5G gold
In-built hardware can be a big amplifier for 5G adoption, reshaping connectivity paradigms and fuelling innovations in telecom, IoT, and beyond
New video streaming to shake up the data market
D2M technology paves the way for data-free video streaming, offering broader content access while potentially unsettling the telecom sector
Pathbreakers of the Year (2023)
The vision, determination, and groundbreaking initiatives of three discerning telecom industry leaders have been pivotal in laying the foundation for the seamless deployment of the world's largest 5G networks within record time.
Lifetime Achievement (2023)
Aluminary in India's telecommunications landscape, Mukesh D Ambani stands as a beacon of transformative leadership.
Telecom Person of the Year (2023)
A bureaucrat par excellence, K Rajaraman's visionary leadership has been instrumental in driving domestic telecom equipment manufacturing and streamlining decision-making processes within the DoT.