Sweden Keen On Tie-Up With Aditya Birla Group On Smart Textiles

Sven-Erik Bucht Minister for Rural Affairs from the Ministry of Enterprise and Innovation Sweden arrived in Mumbai to discuss a joint project on smart textiles involving potentially Aditya Birla Group, Swedish company Domsjö and the two governments as well as the European Union.

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The minister visited the Aditya Birla Group Textile Research Application Development Centre at Kharach in Gujarat, which is India’s pioneer in viscose staple fibre (VSF), a man-made, bio-degradable fibre with characteristics akin to cotton. The prime aim of this visit is to boost development on smart textiles from using VSF, cellulosic fibre and pulp as an alternative to cotton and hence the Aditya Birla group is a natural fit with its easily blendable cellulosic fibre.

Bucht also met with Dilip Gaur, Managing Director Grasim; Vinod Tiwari COO, Pulp and Fibre business Grasim (Adity Birla Group) in Mumbai to discuss an innovative project and how to best to keep up with the growing demand for textiles with an alternate sustainable solution to cotton. The minister will also discuss the current efforts to create a circular bioeconomy in Sweden and its benefits. Special emphasis will be given on how sustainable production of biomass can increase its use within a number of different sectors of society. The objective is to reduce climate effects and the use of fossil-based raw materials and to launch a discussion on a smart way of living without using up the Earth’s finite resources.