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Treasure Trove Of Lifetime Memories

The Franchising World

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October - December 2019

In a short span of 14 years, PCJ has grown from one store to 87. A pioneer in designer jewellery crafted for perfection, the brand owes its success to customer-friendly policies, superior quality and affordable collections

- Shwetha Satyanarayan

Treasure Trove Of Lifetime Memories

Launched with a vision to redefine elegance, PC Jeweller started its journey in 2005 with its first store in Karol Bagh, New Delhi. Today, over a decade later, the iconic brand known for its allure and stylish pieces of jewellery, has expanded its network to 87 stores spread across 69 cities and 19 states. In fact, as a result of its expansive design boutique, affordable prices and quality assurance, PC Jeweller has earned the eminent tag of the fastest growing jewellery retail chain in India.

Looking back at PC Jeweller’s journey, Balram Garg, Managing Director, PC Jeweller, says, “Since inception, PC Jeweller has been a pioneer in designs as every product is crafted to perfection. Whether it is elaborate wedding jewellery or affordable wearables, PC Jeweller has fashioned exceptional designs with unmatched quality.” In less than a decade, the company has opened three manufacturing units to meet the increasing customer demands and has even been listed in Deloitte Global Power of Luxury Goods 2019. Interestingly, even at a time when the market has been slow, the company has recorded growth.

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