Even as movie buffs around the world gear up for yet another blockbuster from Marvel Studios – Avengers: Infinity Wars – brands have started monetizing on the franchise. Of late, French multinational automobile manufacturer Renault has associated with Disney India to launch KWID Super Hero Edition. Sumit Sawhney, Country CEO and MD, Renault India Operations, believes that this association has instigated a new chapter of brand licensing in India.
Could you brief us about this association with Renault?
Renault KWID is one of the top 10 cars in India and the biggest ‘Make in India’ story so far. It is a 98% indigenously built car. Now we have associated with two superheroes, Iron Man and Captain America, from Marvel Studios. The whole idea behind this association was to offer something different to our consumers and that too with an association of two strong brands. The first one is KWID Iron Man edition and the other is KWID Captain America edition.
What new are you offering through this KWID superhero edition?
Bu hikaye The Franchising World dergisinin March 2018 sayısından alınmıştır.
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Bu hikaye The Franchising World dergisinin March 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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