Now, It's Breakfast On The Go!

The conventional breakfast system in India is now giving space to the ‘easy-to-grab’ trend with some of the biggest chains in the food business capitalizing on the demand to have the first meal of the day out of the home

- Nusra

There’s a popular saying: Eat breakfast like a king, lunch like a prince and dinner like a pauper. This old nugget of wisdom about breakfast being the most important meal of the day has never resonated more than with urban India. And, it has long been considered the most important meal of the day with research supporting the fact that regular breakfast consumption is associated with several positive outcomes.

Rise and Shine

For ages, breakfast was prepared and consumed at home, and is slowly emerging as one of the fastest growing categories with people spending over 56% in the segment

“Perhaps the biggest trend we have noticed is the growing acceptance traditional breakfast foods outside the traditional morning breakfast hours,” shares Gary Moore, Regional VP, MESA, Dine Brands Global, which is a pioneer in the concept of ‘breakfast all day’ for 60 years.

What’s Cooking?