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New Workout Regime
The Franchising World
|July 2017
To fill the vacuum in the homegrown fitness brand, HRX was born. HRX is an extension of actor & celebrity Hrithik Roshan, who has been a synonymous to both fashion & fitness, said Afsar Zaidi, Co-Founder of HRX during a tête-à-tête with Gargi Bhardwaj
What is HRX all about?
In our lingo, HRX is an extension of Hrithik Roshan and we wanted to position it as the first fitness brand in India. The brand contemplation happens on multiple levels – it’s the ideology of preparation, consideration and cognition or the commercial aspect of course. The longevity of proposition and credibility was there with HRX, as it was based on the attributes of the individual called Hrithik Roshan.
The other fitness brands we could think of are Reebok, Nike, Puma, Adidas, but HRX has occupied the space of India’s first fitness brand while being in competition to all these brands.
How HRX is different from other celeb-endorsed brands?
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