NEW BUSINESS MODEL, INNOVATION, CAMPAIGNS, CROWD MANAGEMENT REINVENTED VIVIANA'S REVIVAL POST-LOCKDOWN

Profiles, behaviour and needs of consumers have undergone a sea change, macroeconomic situation is vastly different, work-from-home and other factors have led to large-scale migration of workers, policies are evolving to meet the current needs, and much more – all this with an undercurrent of uncertainty.

- Rima Kirtikar

The COVID-19 outbreak caused major disruption as the country went into a sudden lockdown on March 25th to contain and prepare for the pandemic, bringing most business activity to a grinding halt. Public places including malls and shopping centers were shut, which impacted the industry significantly.

Since June, the economy has been reopening gradually but the business environment across sectors has been altered drastically and irrevocably. Profiles, behavior, and needs of consumers have undergone a sea change, the macro economic situation is vastly different, work-from-home and other factors have led to large-scale migration of workers, policies are evolving to meet the current needs, and much more – all this with an undercurrent of uncertainty.

And keeping up with this shift, Viviana Mall has been reworking its business model – coming up with strategies to provide a safe and convenient shopping environment while staying competitive and relevant to its patrons even during the times of pandemic.

For Viviana Mall, the safety of its patrons, staff, and retail partners comes foremost. The mall believes it is important to not only comply with the standard operating procedures drafted by the Shopping Centres Association of India but also take additional measures in its capacity to ensure highest possible standards of safety and convenience to all.

Communication is the Key