Power Of The Collective

Collaboration is not just a science; it is an art.

- Vrutika Dawda

“The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolise it.”

Although these words were uttered by a grand czar of advertising, it rightly applies to every industry when it comes to managing and leading a large team. It is not as simple as inculcating ownership and responsibility to encourage each team member to be a leader in his or her own right. It is more than that.

You need to connect to each and every team member to lead effectively

Your actions speak louder than words and will create a lasting impact

Once you are clear on what values matter to you, it will reflect on your team’s performance

Attitude is the bedrock of a team that consistently achieves, so make sure it encompasses strategy more than positive thinking

A broad framework to start with, I agree. But let us begin with what it takes to lead a small team to achieve maximum efficiency. An example of this is to take a leaf from Bill Bernbach’s book A History of Advertising That Changed the History of Advertising. He was one of the three founders of the acclaimed international advertising agency Doyle Dane Bernbach. His strategy on restructuring creative teams made a lasting impact on how creative team structures are built even today.