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Gary Vaynerchuk
Inc.
|December 2017/January 2018
Why I Can’t Stop Starting New Enterprises
Once you’ve mastered the fundamentals, your passion will lead you to the next venture
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I’M AT AN INCREDIBLY INTERESTING point in my life. I’ve built multiple businesses from the ground up, starting in the late ’90s with one of the first e-commerce platforms for wine. That helped me grow my family’s business from $3 million to $60 million in sales in less than five years. I’m an author, an investor, and a speaker, and I run one of the fastest-growing full-service media agencies in the world. Under my holdings company, VaynerX, I own Vayner Media and PureWow and additional businesses, including my sports agency, VaynerSports, all while managing and growing my personal brand.
So call me a serial entrepreneur. If you want to start multiple businesses, here’s something to keep in mind: You have to be self-aware. The problem with chasing multiple ideas without having a concrete base is that you get stretched thin. You don’t see things all the way through. You become half-in across five businesses instead of all in on one, which would have been more successful.
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