The online and offline retail worlds are converging faster than ever, and for any successful brand or retailer, a sound Omnichannel strategy has become indispensable for future success. But devising a foolproof Omnichannel strategy calls for detailed analysis of the myriad of channels including identifying and prioritizing them, as well as defining the logic of distribution within all the available channels.
In an attempt to understand the preparations, objectives and parameters of retailers in order to thrive in the current pandemic situation and also looking forward to new opportunities and approaches to sail through the phase, the Phygital Retail Convention (PRC) hosted a session titled, ‘Catalyzing Omnichannel Innovations To Offer Customers Unparalleled Assurance And Convenience’.
The session was co-moderated by Srinivas Rao, Sr. VP Marketing, Lifestyle International and Mahadevann Iyerr, SVP - Customer Loyalty & Analytics and Business Transformation, Lifestyle Int. The panelists included: Deepak Kishanchand, Head - IT, South Asia and MiddleEast - Levi Strauss & Co Jitendra Joshi, CEO, Ambab Infotech Yash Dayal, CTO, Zivame
Omnichannel: The Way Forward
“When we devised our Omnichannel strategy, we started off small, focusing mainly on in-store solutions so that we do not lose customers. But in the current situation, things are currently changing drastically, and we have been compelled to focus on a complete digital footprint. Now we are going with a full blown Omnichannel strategy that includes all channels and we are trying optimse everything,” states Deepak Kishanchand, Head - IT, South Asia and Middle East, - Levi Strauss & Co.
Bu hikaye Images Retail dergisinin February 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Images Retail dergisinin February 2021 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
How can Brands Delight Customers?
A look at strategies to bring customers back and turn them into potential brand advocates
Smaaash Mulls VR-only Arcades in Future
Avanish Agarwal, Consulting CMO, Smaaash sheds light on business, expansion plans and more
Meesho is Built Upon the Bedrock of Technology
Nilesh Gupta, General Manager, Growth at Meesho shares his insights on the growth factors, technology and relevance of the brand in tier 2 cities and beyond
High Streets Emerge Top Leasing Choice for Luxury Brands in 2023, Malls Remain Second
Malls remain the second most preferred luxury realty category, with 300% Y-o-Y growth with high streets lead with about 45% share in India’s overall luxury retail leasing in 2023
Special Events in Malls
Nexus Select Citywalk and Kiran Nadar Museum of Art (KNMA) organised the collaborative exhibition, ‘The Art Maze; from March 24 to March 31, 2024. Inspired by the works of prominent Indian artists - Lakshman Pai, Raja Ravi Verma, Jamini Roy, SH Raza, and Vivan Sundram; The Art Maze aimed to portray an immersive journey into the world of artistic expression for the participants anve d visitors.
CRA Realtors: Inspiring Trust
CRA Realtors boasts about 70% repeat customers, which speaks volumes about the trust the real estate agency has inspired over more than 18 years of existence
Why South India is Witnessing Renewed Retail Surge a
Industry leaders on the factors propelling retail growth in South India and their projections for future expansion metrics in the region
Tier 2 Cities Lead with 64% of March Store Launches
About 48 of all the new stores opened in March 2024 were in non-metros
5 Top Indian Jewellery Brands with the Strongest Retail Footprint
These homegrown jewellery retail gems have been instrumental in shaping the country’s jewellery sector and continue to shine bright amidst stiff competition on the global stage
Demand for Lab-grown Diamonds to Double by 2030. Here's Why
Exploring the different facets of this emerging segment that is increasingly attracting retailers, investors and consumers to it