THIS VALENTINE'S DAY, Mondelez India created a metaverse experience of a dinner date on the moon! Through augmented reality (AR), the couples were able to step into a portal and stroll around on the moon. Over a million consumers sent secret messages to their loved ones which were revealed to their partners on virtual moon. Titled, 'How Far Would You Go To Make Them Blush?', it was inarguably the first-ever dinner date on metaverse in India.
In IPL 2022, Nestle India is giving cricket fans an immersive experience on metaverse through its chocolate brand, Munch. It has launched limited-edition packs featuring players from four IPL franchises. A scan of Munch packs takes consumers into an AR experience of cricket games and meeting digital avatars of players. Fans can click pictures with players through attractive AR filters.
And Tanishq has launched its bridal collection in metaverse under the 'Rivaah'brand; participants can even try the piece in Rivaahverse' using QR codes on mobile phones.
Large Indian firms are beginning to embrace the bold new world of Metaverse-an unexplored universe, often in 3D, AR, or virtual reality! It is immersive, and almost as uncharted as internet was in early 90s (see What is Metaverse). It is ripe for exploration of newer business models, use cases, and ways to engage stakeholders-be it customers, suppliers, dealers, or employees. These unlimited possibilities have opened the race for first-mover advantage, for which an ecosystem of platform enablers, content creators, and Web 3.0 communities is getting ready to build businesses of scale. Big money is set to back this dream. Funding in local sectoral start-ups touched $520 million in 2021 from $9 million in 2019, data from market research firm Venture Intelligence shows.
Bu hikaye Fortune India dergisinin May 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Fortune India dergisinin May 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
HOW TO REACH YOUR INVESTING GOALS
Patience helped these four investors make their portfolios work for them.
WHERE THE DOLLAR IS STRONG
If you've always wanted to go on a safari or climb Mount Fuji, this may be the year to plan your trip.
GET THE MOST OUT OF YOUR PENSION PLAN
If you're expecting a pension when you retire, your decisions on how it's distributed could have long-term effects on your financial security.
Kiplinger READERS' CHOICE AWARDS 2024
In our survey, readers judged brokers, banks, credit cards, insurers and other financial providers. These are the products and services that came out on top.
SHEDDING POUNDS, DELIVERING GAINS
New weight-loss drugs show promise for investors.
Balance Your Risk and Reward
These new ETFs let you cut stock market losses. But you'll sacrifice some gains.
MORE WOMEN THAN EVER ARE STARTING BUSINESSES
Retail and travel businesses, along with health, beauty and fitness, are popular with women entrepreneurs.
UNDERSTANDING BOND FUND YIELDS
What's a 30-day SEC yield? A trailing 12-month yield? A yield to maturity? We explain what each measure says about an income fund.
Finding Home Health Care
It’s important to hire a caregiver you trust.
Beyond a BOUNDARY
With sped-up matches and a bevy of big-money backers, cricket is pitching an American resurgence
JUSTICE Without Borders
Inside the effort to prosecute Russians for Ukraine war crimes in Argentina
The Writing on THE WALL
The promise of poststrike opportunities kept TV writers from losing hope last year. Now a new season of bleak financial realities is testing their resolve all over again.
FUNNY GIRL
AYO EDEBIRI IS explaining the shock of her fame to me over a spread of duck pot pie (hers) and Caesar salad topped with rib eye (mine) at Chicago's Armitage Alehouse. (Our food belongs in this celebrity interview because, well, The Bear.)
WHERE TO INVEST NOW
Expect a lot of midyear churn, with a rally toward the end of 2024.
Shots in the Dark
The Ozempic weight-loss miracle has a dark side: As desperate patients contend with shortages and skyhigh prices, a world of criminals and con artists are filling the void with lifethreatening counterfeits. KATHERINE EBAN investigates our alarmingly active pharmaceutical underground
DEALS deals DEALS
WHO doesn't love a bargain? We've rounded up great values in investing, shopping, tech and travel-and found ways to cut down on ever-growing grocery and restaurant bills.
IS A HYBRID CAR RIGHT FOR YOU?
Hybrids offer a fuel-saving option for drivers who have reservations about all-electric vehicles. But there are trade-offs.
ANSWERS TO YOUR QUESTIONS ON STUDENT LOANS
If you have federal student loans, you may benefit from new government policies. Here's what you need to know.
My Top 30 Index: An Update
A year ago, I put together what I called \"my own reinvention\" of the Dow Jones industrial average, the popular 142-year-old large-cap index. I called it simply Top 30-\"not a drastic change in the Dow but an updating.\"
VANITIES
NICHOLAS GALITZINE kicks into high gear
TIPS FOR FINANCING A HOME PROJECT
I recently had a call with a client who was looking to fund the construction of a swimming pool at his house.
SUBCONSCIOUSLY YOURS
Does every generation get the Freud it deserves?
Beyond Imagining
Bessie, Lotte, Ruth, Farah, and Bridget, who had been lunching together for half a century, joined in later years by Ilka, Hope, and, occasionally, Lucinella, had agreed without the need for discussion that they were not going to pass, pass away, and under no circumstances on.
BY A WHISKER
Louis Wain and the reinvention of the cat.
GOD EXPLAINS THE RULES OF HIS NEW BOARD GAME
Guys, want to play this new board game? It’s called Life. No, it’s not “one of God’s impossible-to-understand games that take three hours to learn.” It’ll be fun, I promise!
THE LONG RIDE
The surf legend Jock Sutherland's unlikely life.
RED LINE
With the election approaching, the U.S. and Mexico wrangle over border policy.
ARE WE DOOMED?
A course at the University of Chicago thinks it through.
INSIDE JOB-"Hit Man"
Years before Hannah Arendt coined, in the pages of this magazine, the phrase \"the banality of evil,\" popular films and fiction were embodying that idea in the character of the hit man. In classic crime movies such as \"This Gun for Hire\" (1942) and \"Murder by Contract\" (1958), hit men figure much as Nazis do in political movies, as symbols of abstract evil.
WHATEVER YOU SAY
Rereading Jenny Holzer, at the Guggenheim.