Snacking Appetite

Mondelez Indonesia is upbeat about the snacks industry in Indonesia

- Yessar Rosendar

Indonesians have a big appetite for biscuits: about one-third of them have more than three snacks per day and the most common food for snacking occasions is sweet biscuits, according to a recent research by Mondelez Indonesia. This is good news for the company, which is well-known for producing global brands such as Oreo and Cadbury and popular local brand Biskuat.

Mondelez Indonesia is part of Mondelez International, which was spun off from U.S.-based Kraft Foods in 2012. The company has a head office in Jakarta and two plants in Bandung and Cikarang with the latter supplying biscuits to 35 countries in Asia, the Middle East, and Africa.

Mondelez International is the biggest snacks producer in the world with a revenue of approximately $26 billion globally in 2017 as its products are sold in more than 160 countries. In Indonesia, the company has enjoyed rapid growth in the last couple of years as its products are very popular and reach many households.

“We have grown double digit in the last three years and we continue to expect stronger double-digit growth in the years to come,” Sachin Prasad, President Director of Mondelez Indonesia, says.