GAINING CURRENCY

How the Guptas took innerwear brand Dollar close to ₹1,000 crore in revenue. Can the third gen now push it on to a faster growth trajectory?

- RAJIV SINGH

COMPANY DOLLAR INDUSTRIES

FAMILY MEMBERS

FIRST GEN COMPANY

STARTED AS BHAWANI TEXTILES BY DINDAYAL GUPTA IN 1972; GOT RENAMED AS DOLLAR INDUSTRIES IN 2007

SECOND GEN

FOUR BROTHERS JOIN BUSINESS FROM 1980S: VINOD KUMAR GUPTA, MANAGING DIRECTOR BINAY KUMAR GUPTA, EXECUTIVE MANAGING DIRECTOR KRISHNAN KUMAR GUPTA, EXECUTIVE WHOLE-TIME DIRECTOR BAJRANG KUMAR GUPTA, EXECUTIVE WHOLE-TIME DIRECTOR

THIRD GEN

STARTED JOINING BUSINESS FROM 2014 ONWARDS: ANKIT (CHIEF FINANCIAL OFFICER) AND AYUSH (VICE PRESIDENT), SON OF VINOD KUMAR GUPTA GAURAV (VICE PRESIDENT) AND PALLAVI (VICE PRESIDENT-HR), CHILDREN OF BINAY KUMAR GUPTA VEDIKA (VICE PRESIDENT(MARKETING), DAUGHTER OF KRISHAN KUMAR GUPTA

REVENUE (FY19-20) ₹969.32 CRORE

STRENGTH

A listed company, dollar has carved a big space in innerwear

WEAKNESS

Chunk of the revenue comes from premium men’s wear brand bigboss

OPPORTUNITY

Massive headroom for growth in women’s and kids wear

THREAT

Thin bottom line makes it tough to take bold gambits