All Wheel Drive

Anant Goenka, Managing Director of tyre maker ceat, is gearing up for full-blown disruptions in the auto sector.

- Salil Panchal

In a world where banking, retail trade and telecom services are getting disrupted by new age technologies, surely a tyre maker could be somewhat insulated? Not true. Anant Goenka, Ceat’s Managing director, is taking nothing for granted.

Since taking charge as managing director in 2012, Goenka has trained his eyes on some of the changes that could become full-blown disruptions soon. These could be in the form of shared driving, autonomous driving, and a shift towards electric vehicles and greener technologies in tyre manufacturing.