Issued by national dairy giant, Amul, the advertisement led to various discussions and debates on mass and social media. Irrespective of whether the views were pro- or anti- plant-based, the advertisement surely helped heighten the public awareness around this category of products in India.
For the uninitiated, milk substitutes from plant-based sources like soy, nuts and grains are favoured by consumers who are generally avoiding animal products, are fitness enthusiasts, seek novel products or are abstaining from dairy due to various health condition, like allergies or lactose intolerance.
It is widely reported from various studies that about 60-65% of Indians are lactose intolerant without realizing it; and plant-based milks are free from lactose. This was one of the main premises that helped companies promote the merits of plant-based milk all around the world. Although some dairy milk manufacturers have introduced lactose-free variants of dairy milk, plant-based options are deemed more popular in this regard. Also, the calorie value of a typical unsweetened plant-based milk is about 30-50% lower than that of a standard toned milk. In addition, the former has a lower fat content, and is free from cholesterol. However, plant-based milks are no match to cow's milk when it comes to protein, calcium, potassium and other minerals. To address this gap, plant-based milk products are fortified with essential and desirable nutrients. As for sustainability, all plant-based milk alternatives are estimated to be nearly 70% efficient as dairy milk on emissions, land use, and water usage aspects.
Bu hikaye Food Marketing & Technology - India dergisinin March 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Food Marketing & Technology - India dergisinin March 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
Is Food Waste Consuming Us? The Urgent Need for Change
Food waste is undeniably a global crisis that is not only consuming vast quantities of resources but also exacerbating environmental, economic, and social challenges.
Consolidated Competence for the Process Industry - Smart Solutions for Manufacturing Meat Substitutes and Confectionery
Strong Together: Coperion, Coperion K-Tron and Gabler Engineering at Interpack 2023
'Quality' - A Panacea To Boost To Health And The Economy
Quality is a paramount factor in today's fast-paced and competitive global marketplace.
How Conveyor Belts help a Baker's Vision
Baking as a process requires a degree of precision and consistency to produce high-quality goods. One of the ways to achieve this is by using a conveyor belt.
Summer Diet In Focus
Synopsis - Nuts and dry fruits are healthy and nutritious snack options that can be enjoyed in moderation during the summer season.
The Magic of Spices in Baking
Spices hold a rather special place in the world of baking. They not only help in infusing delightful flavours and captivating aromas but also add a magical kick to the creations. As a pastry chef, I love exploring the potential spices have to transform ordinary bakes into extraordinary delights.
The Challenges and Opportunities of Cheese Production
The dairy sector is at a crossroads. The current shifting consumer tastes, increasing demand for sustainability and price pressure is pushing dairies to consider changing mature and proven processes.
Importance of particle sizing in food industry
The Indian food market size is more than USD 300 Billion and growing with a CAGR of ~10%. Food analysis is one of the major concerns with a prerequisite for assuring the best product quality.
Value-Added Millets in the Food and Beverage Industry
Opportunities for Growth and Innovation
Seeds To Add In Your Daily Life
In this modern era of busy lifestyle, maintaining good physical and mental health is very challenging. Everyone is looking for ready to eat nutrient rich food items. Nowadays, the attention of nutrient dense food is gained by oil seeds because of their positive impact on health promotion and disease prevention.