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Global Brewing Trends

Food Marketing & Technology - India

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December 2018

Geographical origins of the coffee, growing method, processing method, brewing method all started becoming very important and essential to sell coffees.

- Suhas Dwarakanath

Global Brewing Trends

This is when different brewing methods started becoming very popular for a very simple reason which I would like to explain using an example I use very often. A Biryani that is cooked in a pot, cooked in a bamboo stick, pressure cooker or in a tava all taste completely different due to the cooking method; the same applies to coffee. When the same coffee is brewed in different coffee makers the coffee tends to show different flavour profiles that are inherent in them.

Why these Changes are Happening to Coffee

Material of the Coffee Maker – glass, plastic, steel, aluminium etc. they conduct heat differently and absorb heat differently;

Types of Filters – paper filter, cloth filter and metal filter changes the flavours as well due to the absorption capacity of filters, papers holds the highest amount of solubles whereas metal does not absorb;

Brewing Time – this plays a crucial role as some coffee makers tend to hold water for a longer time hence extracting the flavours more and in some cases also extracting the bad flavours that are present in the coffee

Pressure and Temperature – Higher pressures and higher temperatures extract higher solubles from coffee leading to higher flavour and in some cases extracting bad qualities as well.

Moka Pot

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