Food Service With Theme

Over the years, with deeper penetration of affluence, better lifestyle and more exposure across societies, people’s expectations from eating out have undergone a significant evolution.

- Jhuma Biswas

Nowadays restaurants are not only expected to be places to have great or good food in a nice ambience, with prompt service to back up.

Many discerning guests are now expecting an eating out experience in a restaurant or in a café to be a part of their cherished future memories. Sections of the discerning guests have also become more experimental and hence are seeking innovative dimensions in their eating out experiences.

We can see that one of the supply side responses to these growing guests’ expectations and/or their demand towards experimental approach in the food service industry is the presence of a good many number of themed restaurants and cafes. This trend is not only true for many developed western countries, but also for post-modern urban India.

One can also successfully argue that theme restaurants and theme cafes were launched first and then their demand was created in the market. But whatever may be the reason there is no denying the fact that there has been an impressive growth of theme restaurants and cafes in India’s postmodern food service industry, during the last decade or so.

Fascinating Ideas