STAN CHUDNOVSKY DOESN’T REMEMBER WHEN CEO MARK ZUCKERBERG AND OTHER TOP FACEBOOK EXECUTIVES BEGAN TALKING ABOUT TREATING THE COMPANY’S PORTFOLIO OF SERVICES MORE LIKE, WELL, A PORTFOLIO. THE CURRENT VP FOR FACEBOOK’S MESSENGER SERVICE SIMPLY RECALLS THAT THE COMPANY’S ORIGINAL TENDENCY TO KEEP FACEBOOK, MESSENGER, Instagram, and WhatsApp pretty much separate started to feel increasingly unwieldy as user numbers for each surged well past the billion mark. Instead of continuing to silo off each app, execs concluded that “we can serve people better if the experiences we are building are a little bit more interconnected,” Chudnovsky says. “That truth [had] been ringing in our ears for a long time. What was never obvious is how would we exactly go about it, and how would we prioritize it.”
To kick-start the process, Zuckerberg did what he often does: He posted about it on Facebook. On March 6, 2019, he shared a 3,219-word manifesto titled “A Privacy-Focused Vision for Social Networking.” He drew a contrast between social networking’s “town squares”—the largely public meeting areas offered by Facebook and Instagram feeds—and its more intimate “living rooms,” as exemplified by private group chats and messages exchanged through Messenger or WhatsApp.
“Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication,” Zuckerberg wrote. He detailed a wildly ambitious, years-long plan to move Facebook’s portfolio of services aggressively in that direction—and all together. Facebook, Instagram, WhatsApp, and Messenger would follow a unified strategy to get there.
Bu hikaye Fast Company dergisinin October - November 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Fast Company dergisinin October - November 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
The World's 50 Most Innovative Companies - CAMPUS
FOR CREATING A NATIONAL ONLINE COMMUNITY COLLEGE
The World's 50 Most Innovative Companies - SOL DE JANEIRO
FOR DROPPING NEW FRAGRANCES AT AN INTOXICATING PACE
The World's 50 Most Innovative Companies - VANTA
FOR OFFER ING STARTUPS TOOLS TO TRUST BUT VERIFYIN THE AGE OF AI
The World's 50 Most Innovative Companies - PERPLEXITY
FOR LOCATING THE ANSWER TO THE PERENNIAL PROBLEMS OF WEB SEARCH
The World's 50 Most Innovative Companies - THE POWER BROKER
ITS CHIPS SPARKED THE AI REVOLUTION. NOW NVIDIA IS PUTTING THE TECH TO WORK ACROSS INDUSTRIES.
The World's 50 Most Innovative Companies - NATIONAL WOMEN'S SOCCER LEAGUE
FOR RESETTING THE VALUE OF WOMEN'S SPORTS
08 FOR WHOM THE BELL TOLLS
WITH A NEW CEO BEHIND THE COUNTER. TACO BELL IS FOLLOWING A FRESH STRATEGY FOR GLOBAL CULTURAL DOMINATION. ONE TACO TUESDAY AT A TIME.
Reimagining the ways we work and meet
As business leaders rethink their real estate footprint, they're embracing smaller, high-quality, amenity-rich spaces that are more focused on human connection.” In other words, Convene.
10 Trend
From the Most Innovative Companies | Plus 606 Honorees From Advertising to Video
The World's 50 Most Innovative Companies
"The 1920s, water went into a generator, and DC Power came out. Now electrons go into a generator, and intelligence comes out."