Jina Rabinowitz of Johannesburg started her business earlier this year. “I was a nursery and playschool teacher for many years,” she says. “My middle daughter was diagnosed with type 1 diabetes at the end of 2017, so while I loved teaching, I needed to find something that would give me more flexibility in my working hours. I wanted to do something of my own, and I’ve always adored flowers. I decided to do a floristry course.”
Rabinowitz completed a floristry course at the Dalton & Bloom Floral Academy in Randburg and launched her delivery-based floristry service, @27stems, soon thereafter.
“I called the business 27stems because 27 is my house number. It’s a happy home that l love very much, so 27 seemed like a lucky number. I decided to start small, taking orders in manageable quantities so I can deliver the best possible product. It’s just me for now. But I hope to employ an assistant and a driver in the future. I usually make all my deliveries myself in my car. When I have too many or the customers are far away, I use my faithful go-to courier, Mr 24 Deliveries. They offer a great same-day delivery service,” she says.
IDEAL FOR IMAGES OF FLOWER DISPLAYS
For marketing, she uses Instagram, which is particularly suited to visual displays.
Bu hikaye Farmer's Weekly dergisinin November 20, 2020 sayısından alınmıştır.
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Bu hikaye Farmer's Weekly dergisinin November 20, 2020 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
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