Record-Breaking Bull Sale As Richter Simbras Goes Virtual
Farmer's Weekly|September 11, 2020
Simbra stud farmer Chris Richter set a new record price and averaged R95 000 per bull on offer during his 15th production sale in July. He spoke to Sabrina Dean about how the stud will go forward in the age of digital marketing after the success of its inaugural online auction.
Sabrina Dean
Record-Breaking Bull Sale As Richter Simbras Goes Virtual

When the hammer fell at R370 000 for his Simbra bull Richter Prairie (JHR 16 341), cattle farmer Chris Richter achieved a new national record.

This is the highest price paid for a Simbra bull sold via auction in South Africa to date. Added to this, it happened during an online auction and was the first time Richter was using the virtual platform.

Richter operates his stud and commercial cattle operation from the farm Leeukop in the Bloemfontein district in the Free State. He is supported by his wife Martlie as he continues to build on the legacy left by his father Jan and grandfather Chris.

“I am the fifth generation on this farm and my father and grandfather both spent years developing the cattle in their Simmentaler and Brahman studs.

“They then combined these in 1998 to register Richter Simbras.”

The foundation cattle for the Simbra stud came from well-established Simmentaler and Brahman stud lines with the primary focus to select for hardy, profitable beef cattle, combining the best of both breeds.

The stud hosted its first production sale in 2005, around the time Richter matriculated and left for Stellenbosch University to complete a bachelor’s degree in finance.

Tragedy struck in 2007, however, when Richter’s father lost his battle to cancer, passing away just weeks before the stud would host its third production sale. It fell to Richter to ensure everything went ahead.

Bu hikaye Farmer's Weekly dergisinin September 11, 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

Bu hikaye Farmer's Weekly dergisinin September 11, 2020 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

FARMER'S WEEKLY DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
A Karoo-farm holiday for the family or business traveller
Farmer's Weekly

A Karoo-farm holiday for the family or business traveller

This is the ideal Karoo-farm stopover between the Western Cape and Gauteng,

time-read
4 dak  |
June 07, 2024
Toyota 48V: hybrid heavyweights in a changing world
Farmer's Weekly

Toyota 48V: hybrid heavyweights in a changing world

Toyota's global mandate to lower overall emissions via a multi-technology approach sees the venerable Hilux and popular Fortuner packages receive their timely respective doses of hybridisation. By CAR.

time-read
3 dak  |
June 07, 2024
Promising new cultivars on show at sorghum demonstration day
Farmer's Weekly

Promising new cultivars on show at sorghum demonstration day

Magda du Toit recently attended a sorghum cultivar demonstration day and takes a look at the exciting new products making their way onto the market.

time-read
7 dak  |
June 07, 2024
The basics of sheep shearing
Farmer's Weekly

The basics of sheep shearing

Sheep shearing is a specialised skill, but with adequate training, anyone can learn how to effectively and efficiently shear a sheep,

time-read
9 dak  |
June 07, 2024
Healthy soils lead to healthy plants and animals
Farmer's Weekly

Healthy soils lead to healthy plants and animals

Dr Louis du Pisani shed light on why biodiversity is important, and its impact on soil, plant and animal health at the World Veterinary Association Congress held in Cape Town.

time-read
4 dak  |
June 07, 2024
'SA's water crisis could turn into a human catastrophe'
Farmer's Weekly

'SA's water crisis could turn into a human catastrophe'

Abysmal management has left South Africa's water and wastewater infrastructure in a severely compromised position, Lambert de Klerk, manager of Environmental Affairs at AfriForum

time-read
6 dak  |
June 07, 2024
Uganda gives a helping hand to Zambia with 500 000t maize pledge
Farmer's Weekly

Uganda gives a helping hand to Zambia with 500 000t maize pledge

Drought-stricken Zambia has reached out for more international assistance as the situation, the worst in 40 years, deteriorates in the African country

time-read
2 dak  |
June 07, 2024
Shearing shed handover to wool growers
Farmer's Weekly

Shearing shed handover to wool growers

Shearing sheep made just a little easier for Eastern Cape farmers with donation,

time-read
2 dak  |
June 07, 2024
Top agriculture students taken on by department
Farmer's Weekly

Top agriculture students taken on by department

Twenty of the top achievers from the Cedara and Owen Sitole colleges of agriculture in KwaZulu-Natal officially received letters of appointment and signed two-year contracts under the KwaZulu-Natal (KZN) Department of Agriculture and Rural Development’s Unemployed Agriculture Graduates Youth Programme.

time-read
1 min  |
June 07, 2024
African leaders vow to tackle soil health ills to bolster food production
Farmer's Weekly

African leaders vow to tackle soil health ills to bolster food production

African Union leaders spoke as one voice at a recent fertiliser and soil health summit, pledging to take measures to improve Africa's soil quality

time-read
3 dak  |
June 07, 2024