Women Think About Money Differently

Ellevest's investing platform speaks its customers’ language.

- Amy Wilkinson

Who runs the investing world? Not women. A staggering number of financial advisers—86 percent, in fact—are male, most of them older than 50. “If we set out to build a business perfectly targeted toward men, we would build the investment industry as it exists today,” says Sallie Krawcheck, a Wall Street vet and founder and CEO of Ellevest, a female-focused digital investment platform.